January 29th, 2009


Marketingese is not English

Last night, mjperson and I slogged to the CVS through the magical undersea world that seemed to be filling the streets, so he could pick up some ice melt for today. The ice melt featured this prominent claim:

"Each granule encapsulated with liquid magnesium!"

Upon much reflection, I think that this probably meant "Each granule coated with magnesium chloride - which dissolves in liquid, it's not like we have magnesium shavings in here, which wouldn't be helpful at all."